As the world’s largest tyre manufacturer, Bridgestone knows a thing or two about driving further, which is why it has opted to sponsor one of the game’s most exciting young golfers in his breakthrough professional season.
Bridgestone will be partnering with Worcester’s Oliver Farr as he embarks on his debut year on the coveted European Tour, where he is competing with the likes of Rory McIlroy, Sergio Garcia and Ernie Els.
The 26 year-old, whose home course is the Worcester Golf and Country Club, can now look ahead with an added element of confidence, having the support of such a huge brand.
Ollie, who has enjoyed a meteoric rise in the past three years to win the EuroPro Tour before qualifying from the notoriously tough European Challenge Tour, is delighted to be on board with Bridgestone tyres as he seeks future glory.
He said: “It is big boost to be recognised by Bridgestone tyres, and I am very excited about the sponsorship.
“I am really looking forward to representing such a fantastic company and I can’t wait to help raise the profile of the brand and bring our links with golf closer to the automotive world.”
Bridgestone is planning a number of golf themed events and activities in 2015 and sees Ollie as the ideal young personality to push the company’s premium products to a vibrant new audience who enjoy a round themselves.
Bridgestone’s consumer sales and marketing director Farrell Dolan said: “We already boast a great brand presence in the world of golf and we now want to build upon this with a sponsorship that brings our range of tyres closer to golfers’ minds.”
As well as sporting Bridgestone’s tyre logo on his golf shirts and jumpers, Ollie’s experiences will be featured on Bridgestone’s social networking channels, which should create more interaction and ultimately lead to more followers.
Farrell added: “We feel that we can really leverage this sponsorship in a number of exciting ways.
“Instead of just embossing our logo on a shirt, we want to make our partnership work in a number of innovative methods.
“Moreover, we want golfers to think of our premium range of tyres and create a sporting association that is synonymous with our portfolio of products.