The world’s number one tyre and rubber company is organising all manner of exciting activities for adults and children alike, to coincide with its sponsorship of the Bridgestone Challenge golf event at Heythrop Park, Oxfordshire, from August 25 to 28.
A number of opportunities to experience DriveGuard – which won the Auto Express 2016 product of the year – will be made available away from the course, in what the company hopes will be the first of its kind where all four tyres are fully deflated beforehand.
Bridgestone DriveGuard has been described as a ‘game changing product’ as it not only allows motorists to drive for 50 miles at speeds up to 50mph following a puncture, but is also the first tyre of its kind which is not restricted to a factory fitment on specific brands or car models.
In addition, DriveGuard offers best in class performance with no compromise on wet or rolling resistance as supported by the excellent EU tyre Label values (A for Wet Performance and C for Rolling Resistance).
The company is hoping to entice thousands of spectators to its Bridgestone Challenge event near Chipping Norton and is pulling out all the stops to create a spectacle to remember, both on and off the course.
The Challenge Tour is one step down from the full professional European Tour and gives some of the most talented amateur players a platform to progress onto the professional circuit, following in the footsteps of the likes of Luke Donald, Justin Rose and 2016 Open winner Henrik Stenson.
The decision to create the Bridgestone Challenge at Heythrop Park represents a significant change from more commonplace sports partnerships in the tyre industry, with Bridgestone keen to create a stage for emerging players to realise their dreams and play the game on the highest stage.
Not only this, but Bridgestone wants to create an event for all the family, where children can enjoy a series of activities outside the golf course, within the stunning Heythrop Park grounds.
Bridgestone’s north region consumer sales and marketing director Farrell Dolan said: “We would love to see a great number of people at our Bridgestone Challenge event.
“Not only does this represent a unique platform for emerging golfers to make a big name for themselves, but it will also be a huge celebration of what we are as a business.
“Driving demonstrations, live music and various fun and games for children are also being put in place in the hope of leaving a lasting impression with families from across Oxfordshire and beyond.
“Heythrop Park is a stunning location and we are thrilled to be staging an event here, in such a beautiful part of the world.”
Alain de Soultrait, Challenge Tour Director, said: “We are delighted to be able to partner with Bridgestone and are excited to be bringing the Challenge Tour back to England, aided by the support of England Golf.
“The Challenge Tour offers the best way for talented young golfers to develop their professional game and a large number of our recent success stories have been English players.
“Not only this, but Bridgestone is looking to create an all-encompassing event on the perimeters of the course to make the event even more memorable.
“The commitment Bridgestone are showing to encourage the growth of the game in England will hopefully lead to similar success stories in future years, and there is no better place for talented youngsters to come and be inspired than the Bridgestone Challenge in August.”